Posted by admin | Posted in Uncategorized | Posted on 21-11-2009
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Growing a Plastic Surgery Practice
Plastic Surgeons have suffered in this down economy. That is, plastic surgeons that haven’t learned how to properly market their practice, have suffered during this down economy.
Now more than ever, not only are proper plastic surgery marketing strategies critical to a practice’s success, but there is also a unique window of opportunity, as many plastic surgeons will reduce their marketing efforts to “weather the storm,” thereby creating a clearer and less cluttered competitive landscape for those insightful enough to take advantage of today’s business climate.
One of the best ways to capture new patients is through referral programs, both targeted toward existing patients and to other healthcare professionals. Yet in over 21 years of healthcare marketing experience, we have seen few practices that have an on-going, effective and workable referral program in place.
A successful referral program depends on many key factors, including the development of the proper support materials, identifying a key individual to “take ownership” of the program, and staff training and involvement.
We have seen the practice representation element of referral programs yield high dividends. This strategy involves a knowledgeable individual making regular visits to potential referring practices and businesses, engaging in meaningful dialogue, and gaining the trust of the gatekeeper that controls the referrals.
We recently implemented a program for a physician in a major metropolitan area, and within a few days, we had his telephone ringing with appointments.
Patient-to-Patient referral programs are also widely misunderstood, and not well utilized by most practices. We have found that with a sound, well-developed, and strategically correct referral plan in place, practice volume and revenues can rise by as much as 25% within a very short time.
Think about it: Many practices offer multiple services… but how many of your patients and potential referring sources really know about all of the services you provide, such as:
* Abdominoplasty
* Liposuction/Liposculpture
* Buttock Augmentation
* Arm Tuck
* Labiaplasty and Vaginal Rejuvenation
* Breast Augmentation
* Breast Reduction
* Breast Lift
* Implant Revision
* Face Lift
* Eyelid Surgery
* Otoplasty
* Thread Lift
* Fillers and Botox
* Lip Augmentation
* Laser Skin Treatments
* Hair Removal
* Spa Services
* And more
A referral program is a great way to help your patients and professional referral sources know about the wide range of services you offer. Of course, referral programs should just be a portion of a well-designed marketing program that will grow your practice profits through evidence-based and proven strategies.
If you would like more information on how to build any type of healthcare practice, increase patient volume, and rapidly grow revenues, feel free to contact us at: info@healthcaremarketingpartners.com or visit us online at www.healthcaremarketingpartners.com
About the Author
Healthcare Marketing Partners is one of the nation's leading healthcare and private practice marketing agencies, providing strategic solutions for rapid and sustainable growth.
Healthcare Marketing Partners develops marketing plans, strategic growth solutions, doctor and patient referral programs, public relations campaigns, media plans, and brand development, plus fully coordinated advertising campaigns including television commercials, newspaper and magazine ads, radio commercials, billboards, brochures, logos, direct mail, coupons, and internet marketing. The company also provides website development, staff training and practice representation.
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